By Joe Smyth | email@example.com | @joesmyth
Last month, Tri-State Generation and Transmission Association began running its latest advertising campaign, which tells electric cooperatives they are "Better Together" with Tri-State.
But during one co-op board meeting, it became clear that Tri-State had not received permission to use the co-op's name and logo on the advertisements, and Mountain Parks Electric asked Tri-State to stop running ads that used the co-op's name.
The Tri-State “Better Together” ads are dramatized versions of a rhetorical device that Tri-State has used for years: conflating the contractual relationship between distribution cooperatives and a generation and transmission association, with the emotional qualities of a family bond.
For example, Tri-State press releases quote its CEO referring to “our cooperative family” at last year’s annual meeting. The catchphrase for Tri-State’s 2015 Annual Report was “One family, powered by many.” In a recent article, a former Tri-State executive characterized the Kit Carson Electric's decision to leave Tri-State as “part of a family discussion.”
Similarly, Tri-State’s “Better Together” ad campaign tells readers:
Our family of not-for-profit electric cooperative and public power districts, leverages our combined resources and knowledge- giving us the stability we need to succeed when it counts for you. By working together, we also have a stronger voice and are able to adapt to a changing marketplace.
The advertisement’s imagery take this a step further, showing photos of families and children sledding, playing football, and reading next to the names and logos of Tri-State and the local electric cooperatives that buy power from Tri-State.
The video advertisement goes even further, showing utility workers responding to a power outage alongside a story of parents introducing their newborn baby to their young daughter.
The "Better Together" themes of Tri-State's advertising campaign will also be a part of its annual meeting next week, according to the meeting schedule. At the same time, this year Tri-State moved to block the members of its "family" of co-ops from attending the Tri-State annual meeting.
At the annual meeting, member co-ops are expected to approve changes to Tri-State's bylaws.
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Colorado communities and state Energy Office urge Public Utilities Commission oversight of Tri-State
Reports examine the impacts of Tri-State's high wholesale power costs
Tri-State executive involved with anti-Clean Air Act group since 2005
US Congressional Committee requests details of Tri-State funding to anti-Clean Air Act group
Renewable energy projects stalled in 2018 among Tri-State member co-ops
Second co-op asks Tri-State to pull “Better Together” ads
Tri-State won’t allow co-op members to attend annual meeting
Tri-State expects member co-ops to support bylaw changes at annual meeting
Rocky Mountain Farmers Union calls on Tri-State to adopt flexible contracts and more clean energy
Co-ops in Colorado push for change at Tri-State
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Tri-State ad campaign tells co-ops they’re “better together”
La Plata Electric concerned Tri-State debt will lead to higher rates
Colorado Public Utilities Commission asserts jurisdiction over Tri-State
More Colorado co-ops announce clean energy goals
Ski industry climate change efforts shift to electric utilities and their regulators
Public Utilities Commission rejects Tri-State motion to exclude Colorado Energy Office from exit charge case
Tri-State claims that co-ops "have intervened on Tri-State's behalf at the PUC” don’t add up
Colorado state legislators urge Public Utilities Commission to determine Tri-State exit charge
United Power says Tri-State policies are turning away large customers
Next PUC Commissioner John Gavan "consensus choice" of Governors Hickenlooper and Polis
Tri-State policy change discourages battery projects in rural Colorado and New Mexico
Colorado Public Utilities Commission orders Tri-State to "satisfy or answer" exit charge complaint from Delta Montrose Electric
United Power seeks solutions to "increasingly outmoded G&T business models"
Clean Energy Means Business Summit highlights renewable energy opportunities and challenges in rural Colorado
Governor-elect Jared Polis says moving Colorado toward more renewable energy will be a top priority
Electric cooperative officials discuss cheap renewable energy and an “eroding monopoly”
Delta Montrose Electric members vote for new financing options, supporting a potential buyout of Tri-State contract
Poudre Valley Electric requests Tri-State policy changes and fuel mix study
Holy Cross Energy plans to shift away from coal, aiming for 70% renewable energy
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Report: Tri-State could save $600 million by shifting from coal to renewable energy
Delta Montrose Electric seeks new financing options to end contract with Tri-State
Wind energy jobs in rural Colorado attract bipartisan support
Colorado Energy Plan analysis shows switching from coal to renewable energy will boost jobs and local tax revenue
Poudre Valley Electric and Xcel Energy Colorado President win national awards from Smart Electric Power Alliance
Latest coal plant subsidy proposal could hit electricity bills in the West
Moody’s report: “High quality renewable resources” could help Tri-State and Basin Electric navigate rising carbon transition risks
Senator Heinrich highlights “frustrations in New Mexico” with Tri-State’s limits on local solar
Moody’s report shows Tri-State’s coal plants are more expensive than new renewable energy
Tri-State’s limits on local energy development are a growing problem for co-op members
Governor Hickenlooper discusses Tri-State at the Climate Leadership Conference
Bids for Xcel’s Colorado Energy Plan include a proposal for the world’s largest battery
New wind and solar power in Colorado is now cheaper than existing coal plants
Companies' 100% renewable energy goals are getting results in Colorado
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Colorado towns and cities are helping push utilities to embrace renewable energy
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Economic reality sets in for Tri-State efforts to expand the Holcomb coal plant
Solar projects in the works in Grand and Jackson counties
Mountain Parks Electric grapples with solar